Ysé, founded in Paris in 2012, rebuilt French lingerie around smaller cups (A, B, C) — a category the old houses mostly ignored. DTC-native, digitally sharp, with a following built on community rather than trade shows.

Why US shoppers love Ysé

Designed for small cups from the start — no padding you didn't ask for.
Clean modern aesthetic — a break from the ornate codes of the old houses.
Ships directly to the US — and newsletter drops move quickly.

What to shop

Adèle — the triangle bra that started the brand.
Blanche — a soft bralette for weekends and layering.
Rose — a high-waist brief that plays nicely with vintage silhouettes.

←Back to the edit