Ysé · campaign
product 01 · Adèle
product 02 · Blanche
Ysé
Paris · since 2012 · Small-cup · Modern
Paris-born DTC brand designed for smaller cups (A–C).
- From (USD)
- $55
- Ships
- Ships worldwide
- Founded
- 2012
- City
- Paris, Île-de-France
- Speciality
- Small-cup · Modern
- Pieces
- 45
Ships worldwide
About Ysé
Ysé, founded in Paris in 2012, rebuilt French lingerie around smaller cups (A, B, C) — a category the old houses mostly ignored. DTC-native, digitally sharp, with a following built on community rather than trade shows.
Why US shoppers love Ysé
- Designed for small cups from the start — no padding you didn't ask for.
- Clean modern aesthetic — a break from the ornate codes of the old houses.
- Ships directly to the US — and newsletter drops move quickly.
What to shop
- Adèle — the triangle bra that started the brand.
- Blanche — a soft bralette for weekends and layering.
- Rose — a high-waist brief that plays nicely with vintage silhouettes.
Are you a French maison looking to reach lingerie lovers worldwide?
— Sponsored placement